The article calls for clear and meaningful privacy and ethical safeguards to mitigate these risks. It suggests that policymakers should pass strong privacy laws to protect users' data, prevent unanticipated uses of this data, and give users more control over what is collected. It also recommends that companies collaborate with experts to develop best practices for handling user data, govern advertising on their platforms, and design AI-generated immersive experiences to minimize the threat of manipulation. The article emphasizes the need for people to be educated about these technologies, the data they collect, and the potential harm they may cause.
Key takeaways:
- AI is increasingly being integrated into immersive technologies, blurring the boundaries between the physical and digital worlds, but this also raises new issues related to privacy, manipulation, and safety.
- Generative AI could worsen manipulation in immersive environments, creating personalized interactive media that could be used for disinformation and manipulation campaigns.
- To mitigate the risks associated with AI in immersive technologies, strong privacy laws and ethical safeguards are necessary, and companies should collaborate with experts to develop best practices for handling user data and governing advertising.
- As these AI-enabled immersive technologies become part of our everyday lives, it is critical for people to become educated on how these technologies work, the data they collect, how that data is used, and what harm they may cause individuals and society.