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INCYMO launches AI-powered mobile gaming creative ad platform

Mar 27, 2025 - venturebeat.com
INCYMO.AI has launched an AI-powered creative platform designed to enhance mobile gaming advertisements by combining AI with human creativity. The platform, which was showcased at GDC 2025, has demonstrated its ability to outperform client benchmarks in ad performance through AI-driven ideation and iteration. INCYMO.AI offers a data-driven approach to ad creation, drawing insights from over 100,000 market-tested ads, and provides scalable creative solutions at competitive prices. The platform allows game marketers to focus on scaling successful strategies rather than relying on instinct, with INCYMO.AI's system generating tailored creative briefs and video concepts based on market data and past performance metrics.

The company, founded in 2021, aims to democratize high-quality ad creation for gaming studios of all sizes, helping them focus on game development rather than monetization challenges. INCYMO.AI's success is highlighted by a case study with GameGears, where AI-generated ads outperformed the studio's internal creatives. The platform is adaptable, KPI-agnostic, and designed to enhance rather than replace human creativity, offering a promising solution to the challenges of creative fatigue and rising user acquisition costs in the gaming industry. INCYMO.AI is currently inviting studios to join its early-access program and plans to expand its features to include deep analytics and playable ad generation.

Key takeaways:

  • INCYMO.AI uses AI and human creativity to enhance mobile gaming advertisements, outperforming traditional ad benchmarks through iterative improvements.
  • The platform provides a data-driven approach to creative ideation and generation, leveraging insights from over 100,000 market-tested ads.
  • INCYMO.AI's proprietary AI system generates tailored creative briefs and video concepts, making high-performing creatives accessible and cost-effective.
  • The company is expanding its early-access program and plans to introduce deep analytics and playable ad generation features, while addressing risks associated with AI-generated content.
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