The company's CMO, Jessica Jensen, stated that the marketing team's priority is to position Indeed as a platform for job and career discovery and exploration, not just job search. The product will initially be launched only on iOS. While the target users are job seekers, Jensen emphasized that communicating Pathfinder's benefits to employers is also crucial. Indeed is also advising companies to include specific details in their job listings and to proactively reach out to potential candidates.
Key takeaways:
- Indeed is launching an AI-powered tool called Pathfinder in 2025, designed to help job seekers discover career paths and connect with job opportunities that fit their skills, regardless of their résumé or educational background.
- The tool was inspired by the common 'blank query' on Indeed's site, where users search by location but leave the job title or keyword field empty.
- Pathfinder will initially be launched only on iOS, with the company's internal marketing team handling the product launch through channels such as email, events, and job seeker content.
- Indeed's chief marketing officer, Jessica Jensen, emphasized the company's focus on positioning Indeed as a 'lifelong talent agent', and educating employers on the importance of proactive outreach and providing detailed job listings.