Deepfakes have become a $60 million business opportunity in India, with over 50 million AI-generated voice clone calls made in the two months leading up to the start of the elections. Jadoun's firm is one of many deepfake service providers catering to the political class, having already delivered five AI campaigns this election season. The technology is used to create digital avatars and audio clones of politicians, even resurrecting deceased politicians to endorse their successors.
Key takeaways:
- Deepfake technology is being used in India's political campaigns to reach out to voters in their local languages and dialects, with AI-generated voices delivering personalized messages.
- Deepfake services have become a $60 million business opportunity in India, with over 50 million AI-generated voice clone calls made in the two months leading up to the start of the elections in April.
- Divyendra Singh Jadoun, owner of Polymath Synthetic Media Solutions, is a leading figure in this industry, having delivered five AI campaigns this election season and earning a total of $55,000.
- While the global discourse on deepfakes often focuses on misinformation and disinformation, many Indian politicians are using the technology for voter outreach, helping them navigate the nation’s 22 official languages and thousands of regional dialects.