Despite these concerns, publishers are also exploring how AI can help them reduce their reliance on declining distribution channels like search and social media. The New York Times, for example, is using AI to personalize content across its website, apps, and emails. However, there are legal challenges as well, with OpenAI facing lawsuits from major Canadian media companies, The New York Times, The Tribune Company, and News Corp, alleging copyright law violations.
Key takeaways:
- Major publishers and AI companies are working together to release new AI-enabled features that aim to benefit readers, publishers, and advertisers.
- DotDash has used AI to create a new way to target readers with contextual ads, using historical audience data and Amazon shopping data.
- Despite the deepening partnerships, some publishers remain concerned about tech companies scraping their content to train AI models and potentially siphoning readership and ad revenue.
- There are ongoing lawsuits against OpenAI by major media companies, alleging copyright law violations.