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Inside Amazon's rapid response to DeepSeek

Mar 17, 2025 - businessinsider.com
In January, Amazon quickly integrated DeepSeek AI models into its Bedrock platform due to high demand, despite concerns about privacy and security. The integration was rapid, with Amazon's CEO Andy Jassy explaining the swift action was to meet customer demand. Internally, Amazon has been positioning its Nova AI models as faster and more secure alternatives to DeepSeek, emphasizing privacy concerns associated with DeepSeek's data policies. Amazon has also been developing its own reasoning model to compete with DeepSeek's R1 model, incorporating some of DeepSeek's training techniques.

Amazon employees have been actively discussing DeepSeek's impact, with over 1,300 joining an internal Slack channel dedicated to the topic. While Amazon has discouraged employees from using DeepSeek on work devices, there is already interest in other Chinese AI models like Alibaba's Qwen. Amazon continues to focus on providing secure AI solutions through AWS, leveraging DeepSeek's shortcomings to promote its own offerings.

Key takeaways:

  • Amazon quickly integrated DeepSeek AI models into its Bedrock platform due to high demand and has been promoting its own products as faster and more secure alternatives.
  • Amazon has warned employees not to share confidential information with DeepSeek and has highlighted privacy and security concerns associated with the Chinese AI model.
  • AWS is leveraging DeepSeek's shortcomings to promote its Nova AI models, which are claimed to be faster and more secure, and is working on its own reasoning model to compete with DeepSeek's R1.
  • Amazon employees have shown interest in other Chinese AI offerings, such as Alibaba's Qwen, indicating a shift in focus from DeepSeek.
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