Externally, Google's opaque public statements and pledges to do better have escalated the crisis. Critics argue that Google needs to be more transparent about how its AI models operate. Questions are also being raised about Pichai's strategic plan and whether Google's focus is in the right places. Despite the crisis, some believe that Google still has time to adjust its AI strategy, especially given the early stage of generative AI technology. However, the company is aware that it cannot afford many more incidents like the recent one.
Key takeaways:
- Google's AI strategy is under scrutiny following a crisis involving its Gemini image and text generation tool, which produced inappropriate responses, including portraying Nazis as people of color.
- There is growing dissatisfaction within Google, with calls for CEO Sundar Pichai's removal and reports of plummeting morale among employees.
- Google's handling of the crisis, including a lack of transparency and perceived organizational dysfunction, has been criticized.
- Despite the current crisis, Google still has time to adjust its approach to Generative AI, with its main competitor, OpenAI, facing potential setbacks.