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Insider Today: LinkedIn ghostwriter boom

Apr 28, 2024 - businessinsider.com
The article discusses the latest trends among wealthy corporate climbers, including a $7,000 Herman Miller Eames lounge chair. It also covers the week's top stories, such as the rise in sports team purchases by billionaires, the downfall of Tulsa's "Queen of Airbnb", and the increasing involvement of private equity in special education. The article also highlights the first-quarter results of big tech companies like Tesla, Meta, Microsoft, and Alphabet, with Tesla missing its profit and revenue estimates, Meta facing investor concerns despite better-than-expected earnings, Microsoft continuing to invest in AI and cloud services, and Alphabet surpassing expectations with a 15% year-over-year revenue increase.

The article also discusses the growing trend of LinkedIn ghostwriting, where PR firms manage all aspects of an executive's LinkedIn presence. It also shares a quote from Finnish CEO Samu Hällfors on maintaining work-life balance. The article concludes with a list of other top reads for the week, covering topics such as relocation regrets, the "peak boomer" crisis, the real estate revolution, declining work rates among American men, economic gloom, and the plastic waste crisis in America.

Key takeaways:

  • Wealthy corporate climbers are obsessed with a $7,000 chair, the Herman Miller Eames lounge chair and accompanying ottoman.
  • Big Tech companies Tesla, Meta, Microsoft, and Alphabet reported their earnings last week, with varying results and future plans.
  • Investment banks are competing to work on sports deals due to a surge of billionaires looking to buy teams.
  • LinkedIn influencers are increasingly using PR firms for ghostwriting and editorial services, managing all aspects of their LinkedIn presence.
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