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Instacart appoints chief business officer Chris Rogers as new CEO | TechCrunch

May 28, 2025 - techcrunch.com
Instacart has appointed Chris Rogers as its new CEO, effective August 15, following the announcement that current CEO Fidji Simo will step down to join OpenAI as CEO of Applications. Simo will remain Chair of the Board at Instacart. Rogers, who joined Instacart in 2019 after a long tenure at Apple, has been instrumental in overseeing the company's retailer relationships, ad sales, partnerships, and more. He will also join Instacart’s Board of Directors.

Rogers expressed enthusiasm for leading Instacart, emphasizing the company's role in transforming grocery shopping and addressing everyday needs. He assured that Instacart's vision and commitment to growth for retailers and brands will remain unchanged under his leadership. Simo praised Rogers for his deep understanding of the company and its partners, highlighting his operational experience and ability to drive the company's mission forward.

Key takeaways:

  • Chris Rogers has been appointed as the new CEO of Instacart, effective August 15, and will join the company's Board of Directors.
  • Outgoing CEO Fidji Simo is stepping down to join OpenAI as CEO of Applications but will remain Chair of the Board at Instacart.
  • Rogers has been with Instacart since 2019 and previously worked at Apple and Procter and Gamble, bringing extensive experience in retailer relationships and operational leadership.
  • Under Rogers' leadership, Instacart will maintain its focus on growing opportunities for retailers and brands, as well as providing flexible earnings opportunities for shoppers.
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