Instagram has launched over 20 new DM features in recent months. This chart breaks them all down.
Mar 06, 2025 - businessinsider.com
Instagram has been actively enhancing its direct messaging (DM) features, implementing over 20 updates in recent months, many of which focus on AI. This shift is driven by the platform's recognition that DMs have become the primary mode of social interaction on Instagram, surpassing the traditional photo feed. Adam Mosseri, Instagram's top executive, highlighted this change, noting that DMs are now the main way users share and express creativity. Recent updates include AI chatbots, new music-sharing options, and features like message editing and read receipt controls.
In 2024, Instagram introduced several new messaging features, including user-made AI characters and AI-generated DM themes. The platform also tested moving the DM button to the main navigation bar. As Instagram enters 2025, Mosseri announced a focus on "doubling down" on messaging, emphasizing creativity and connection as core priorities. Business Insider has compiled a chart detailing all the updates to Instagram's messaging features since March 2024, reflecting the platform's commitment to enhancing user interaction through DMs.
Key takeaways:
Instagram has released over 20 updates to its DMs, focusing heavily on AI features.
Adam Mosseri, Instagram's top executive, announced plans to "double down" on DMs in 2025.
New features include AI chatbots, user-made AI characters, and the ability to edit messages after sending.
Instagram is testing moving the DM button to the main navigation bar to enhance user experience.
