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Instagram introduces gen-AI powered background editing tool | TechCrunch

Dec 14, 2023 - techcrunch.com
Instagram has launched an AI-powered background editing tool for U.S.-based users. The tool, announced by Meta’s lead for generative AI Ahmad Al-Dahle, allows users to change the background of their images through prompts for Stories. Users can select from ready prompts like “On a red carpet,” “Being chased by dinosaurs,” and “Surrounded by puppies,” or create their own. Once a Story is posted with the new background, others can interact with the image generation tool via a “Try it” sticker.

This follows Snapchat's recent release of a tool for paying users to create and send AI-generated images, and the launch of a feature called Dreams. Earlier in the month, Meta made 28 AI-powered characters available across all its apps, including WhatsApp, Messenger, and Instagram, for U.S.-based users. The company also launched a standalone AI-image generator called Imagine with Meta, powered by its model called Emu.

Key takeaways:

  • Instagram has launched an AI-powered background editing tool for U.S.-based users, allowing them to change the background of their images through prompts for Stories.
  • Users can choose from ready prompts like “On a red carpet,” “Being chased by dinosaurs,” and “Surrounded by puppies,” or create their own prompts.
  • Once a Story with the new background is posted, others will see a “Try it” sticker with the prompt, enabling them to also use the image generation tool.
  • Earlier in the month, Meta made its 28 AI-powered characters available across all its apps — WhatsApp, Messenger, and Instagram — for U.S.-based users, and also launched a standalone AI-image generator called Imagine with Meta.
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