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Instagram Launches Its Own AI-Powered Background Editor for US Users

Dec 14, 2023 - techtimes.com
Instagram has introduced an AI-powered background editing tool, available exclusively to its U.S. users. The feature, announced by Meta's lead for generative AI, Ahmad Al-Dahle, allows users to change their images' backgrounds through prompts, enhancing the storytelling aspect of Instagram Stories. Users can choose from preset options or create their own, and once a story with an AI-generated background is shared, viewers can also participate in the creative process.

This development is part of a broader trend of social media platforms integrating AI tools, following Snapchat's recent introduction of AI-generated image tools and Amazon's AI tool for enhancing product advertisement images. The move is also in line with Meta's commitment to AI integration across its platforms, as demonstrated by previous initiatives such as the launch of 28 AI-powered characters and the standalone AI-image generator Imagine with Meta.

Key takeaways:

  • Instagram has launched an AI-powered background editing tool, currently exclusive to U.S. users. The tool allows users to change their images' backgrounds with various prompts, enhancing creativity in Instagram Stories.
  • The feature is interactive, allowing other users to try the AI-generated backgrounds themselves, fostering a dynamic storytelling environment and increasing user engagement.
  • This development is part of a larger trend of social media platforms integrating AI tools, with Snapchat and Amazon also introducing similar features recently.
  • The launch of this tool is in line with Meta's commitment to AI integration across its platforms, with previous initiatives including the launch of AI-powered characters and the standalone AI-image generator Imagine with Meta.
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