Meta unveiled its Movie Gen AI video generator in October, which aims to preserve human identity and motion in edited videos. This announcement follows similar models from competitors like OpenAI’s Sora and Adobe’s Firefly Video model, the latter of which is already in beta testing within Premiere Pro. While Meta has not specified when Movie Gen will be available, Instagram is confirmed as the first platform to utilize this text-to-video model. The effectiveness of Instagram’s AI video tools compared to others remains to be seen until their official launch.
Key takeaways:
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- Instagram plans to introduce a generative AI editing feature next year, allowing users to modify nearly any aspect of their videos using simple text prompts.
- The feature is powered by Meta’s Movie Gen AI model, aiming to help creators transform content without needing extensive video editing skills.
- Early previews show the AI can change outfits, backgrounds, and appearances, with impressive results that maintain natural motion.
- Meta's Movie Gen AI video generator was unveiled in October, and Instagram will be the first platform to utilize this text-to-video model.