Instagram teases AI tools for editing appearances, backgrounds in videos using prompts | TechCrunch
Dec 19, 2024 - techcrunch.com
Instagram head Adam Mosseri announced upcoming generative AI features for the platform, allowing creators to modify various aspects of their videos using text prompts. These editing tools, powered by Meta’s Movie Gen AI model, will enable users to change outfits, backgrounds, and appearances, among other features. The tools are expected to launch next year, providing creators with more flexibility and creativity in their content creation.
The announcement highlights Meta's strategy to enhance Instagram's video editing capabilities by leveraging AI technology, following similar advancements by OpenAI and Adobe. While the previews of these features appear seamless, it remains to be seen if the user-facing tools will deliver the same quality. This move marks Meta's continued investment in AI to support content creators on its platform.
Key takeaways:
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Instagram is planning to introduce generative AI features that allow creators to edit videos using text prompts.
The new editing tools will be powered by Meta's Movie Gen AI model and are expected to launch next year.
Features teased include changing outfits, altering backgrounds, adding jewelry, and modifying overall appearance.
Meta's announcement follows similar AI video editing tools released by OpenAI and Adobe.
