The move comes after IPG struggled to grow R/GA and its sibling digital shop Huge, leading to their sale. R/GA's new independence allows it to activate an AI-enabled model to better serve clients without the constraints of traditional corporate structures. The agency is focusing on leveraging AI for creative potential and differentiation in marketing services. Truelink Capital's strategic investment supports R/GA's leadership team in seizing new opportunities in AI-enabled experiences, which are expected to play a significant role in unlocking value in marketing services.
Key takeaways:
- R/GA has returned to independence as a privately owned company after 23 years with IPG, facilitated by a partnership with Truelink Capital.
- The agency plans to use a $50 million innovation fund to invest in new skillsets, talent, and emerging tools and platforms.
- R/GA is implementing new compensation models, team structures, and scaling its flexible talent model 'R/GA Associates' as part of its transformation.
- The company is focusing on AI-enabled experiences to help brands differentiate and exceed customer expectations.