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Introducing Narrative Command, the new VC thesis that helps explain the 2024 election

Nov 07, 2024 - venturebeat.com
The article discusses the concept of "narrative command," a term coined by Alex Roy, a former journalist turned angel investor and co-founder of New Industry VC (NIVC). Roy suggests that the success of a startup is intrinsically tied to the narrative it offers about itself, its industry, and its place within it. The article also discusses the role of narrative command in politics, specifically in the context of the 2024 US presidential election, where former President Donald Trump was re-elected. The author suggests that the Republican party, with the help of Elon Musk, was able to seize narrative command, defining the language and discourse of the election.

The article also highlights the Democrats' failure to articulate a compelling narrative or to effectively use technology to amplify their message. The author suggests that this lack of a clear, consistent narrative and failure to leverage technology contributed to their loss in the election. The article concludes with a call for the Democrats to redefine their narrative and better utilize technology in future elections.

Key takeaways:

  • Alex Roy and Patrick Hunt, founders of New Industry VC (NIVC), are planning to invest in "deep tech" hardware startups in fields like robotics, aerospace and defense, and clean/green tech.
  • Roy has introduced a concept called "Narrative Command", which he believes is crucial to the success of a startup. It involves the startup defining a vision of the future that becomes the default for that industry, and creating a compelling story that resonates with the right audience at the right time.
  • Roy suggests that Narrative Command can also be applied to politics, as seen in the 2024 election where Donald Trump and Elon Musk were able to shape the narrative to their advantage.
  • The Democrats failed to effectively use the latest technology and social media platforms to amplify their message, leading to a lack of a consistent and compelling narrative, which Roy believes contributed to their loss in the election.
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