Intuit Assist uses AI to provide personalized tax checklists, financial advice, business insights, and marketing assistance based on customer data. It also helps schedule and design marketing campaigns and generate invoice reminders. The assistant is currently available to TurboTax customers and select Credit Karma members, with wider rollouts planned in the coming months. It is also available to select beta customers on QuickBooks and a specific group of Mailchimp customers, with broader expansions planned for the upcoming months.
Key takeaways:
- Intuit, a U.S. financial and accounting software company, has launched its first customer-facing generative AI-powered solution, Intuit Assist, a digital assistant to help small businesses and consumers.
- The digital assistant is integrated across Intuit’s platform and products, including TurboTax, Credit Karma, QuickBooks, and Mailchimp, providing personalized recommendations and human assistance when needed.
- Intuit Assist was developed using Intuit's proprietary operating system, GenOS, which is based on generative AI. It uses large and relevant datasets to provide accurate and personalized responses to customers.
- Intuit Assist is currently available to customers in TurboTax and to select Credit Karma members in the U.S., with wider rollouts planned in the coming months. It is also available to select beta customers on QuickBooks and a specific group of Mailchimp customers.