Intuit TurboTax Launches 'Now This Is Taxes' Campaign Showcasing Its Revolutionary New Taxes 'Done-For-You' Experiences at Unbeatable Prices
Dec 30, 2024 - financialpost.com
Intuit Inc. has launched a new TurboTax campaign, "Now This Is Taxes," which highlights its AI-driven, mobile-first tax filing experience. This campaign aims to revolutionize tax preparation by offering a 'done-for-you' service that simplifies the process for consumers and small businesses. TurboTax's platform empowers over 12,000 tax experts with AI technology to provide efficient and affordable tax services. The campaign emphasizes benefits such as faster refunds, effortless data import, and a Tax Return Lifetime Guarantee. It also introduces a Free Mobile App Offer for new or returning users to file taxes for free until February 18, 2025, and a Beat Your Price Offer for assisted filers to reduce fees.
The campaign is designed to transform the perception of tax filing from a burdensome task to a seamless experience, leveraging a network of experts and advanced technology. It includes a series of films and collaborations with major platforms like Netflix and Spotify, targeting both the U.S. and Canadian markets. Intuit's initiative not only aims to enhance customer experience but also supports tax professionals by offering job creation and educational opportunities through its platform. The campaign was developed in partnership with R/GA and directed by Vania & Muggia.
Key takeaways:
Intuit has launched a new TurboTax campaign called "Now This Is Taxes," highlighting its AI-driven, mobile-first tax filing experience.
The campaign emphasizes TurboTax's "done-for-you" approach, offering faster refunds and unbeatable pricing through its mobile app.
TurboTax's expert platform empowers over 12,000 tax experts with AI technology to provide financial advice and grow their businesses.
The campaign includes various media channels and offers, such as free DIY tax filing through the mobile app and a Beat Your Price Offer for assisted filers.
