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Is AI more creative than the human brain? I doubt it – and I definitely want humans to stay in charge | Stefan Stern

Oct 22, 2023 - theguardian.com
The article discusses the role of artificial intelligence (AI) in creativity and innovation, referencing a study from Wharton business school that claimed AI, specifically ChatGPT, was more creative than human beings. The study challenged students and AI to come up with ideas for new, cheap products, and the AI's suggestions were more popular among potential customers. However, the author expresses skepticism about the study, noting that the AI's ideas were not particularly innovative and that the researchers admitted the students' ideas scored higher for novelty.

The article also explores the concept of originality and the potential for AI to serve as a "creative co-pilot." It mentions the recent Writers Guild of America strike, where writers won concessions that AI would not replace them, but could be used to enhance their productivity. The author concludes by emphasizing the importance of human creativity and the need for humans to remain in charge of technology.

Key takeaways:

  • Artificial Intelligence (AI) has been claimed to be more creative than humans, as shown in a study by Wharton business school where AI's product ideas were more popular among potential customers.
  • However, there are concerns about the authenticity of these results, with suspicions that AI may have been used to provide answers for the online consumer panels.
  • While AI can be a tool for expressing creativity, it is not inherently creative itself, and cannot replace the unique contributions of human beings.
  • Despite the potential of AI, the author argues that living beings should remain in charge, and that human creativity and potential is superior to that of AI.
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