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Is Apple planning to 'sherlock' Arc? | TechCrunch

May 29, 2024 - techcrunch.com
The Browser Company's mobile web browser, Arc Search, is known for its innovative AI features such as "Browse for me" and "pinch to summarize," which search the web and provide summaries of the findings. However, these features may be the next target of Apple's "sherlocking" practice, where Apple borrows ideas from its developer community to enhance its own apps and OS features. The term "sherlocking" originated from Apple's release of a finder app named Sherlock in the late 1990s, which had features similar to a third-party finder app, Watson.

According to a Bloomberg report, Apple plans to release a new technology called "smart recaps" with the launch of iOS 18, which will provide users with summaries of missed notifications, text messages, web pages, news articles, and other media. This is similar to what Arc is known for, which is summarizing the web using AI. Despite this, Arc continues to innovate, recently launching a new feature called "Call Arc" that allows users to verbally ask questions. The company is also exploring other features beyond AI summaries, such as minimizing distractions, organizing tabs, blocking ads, and an AI assistant named Max.

Key takeaways:

  • The Browser Company's mobile web browser, Arc Search, uses AI to search the web and provide summaries of the results, instead of traditional search results.
  • Apple has been known to 'sherlock' or borrow ideas from its developer community, and Arc's AI features might be the next target.
  • Apple plans to release a new technology called 'smart recaps' with iOS 18, which will provide summaries of various media, similar to what Arc does.
  • Despite potential competition from Apple, Arc continues to innovate and experiment with new features, including an AI assistant, Max.
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