The article further discusses the use of AI chatbots infused with celebrity personalities and the potential for users to create their own bots. It also mentions how LinkedIn and X are experimenting with generative AI to create better posts, but warns that this could make interactions less human and less valuable. The article concludes by stating that while the integration of chatbots and visual creation tools is interesting, social media platforms are still figuring out how these tools fit into their core use case. It questions whether the current state of social media apps really needs AI, despite the platforms' push for it.
Key takeaways:
- Social media platforms are keen to integrate generative AI tools, but it's unclear if they've found a way to do so that complements their core use case.
- Meta CEO Mark Zuckerberg has outlined plans for the next stage of generative AI connection within social apps, including a platform for creating AI characters that can post their own content.
- There are concerns that increased use of AI tools could reduce human interaction on social media platforms, potentially diluting their value and shifting them towards broadcast media.
- While there are potential benefits to AI characters, such as providing non-judgmental interaction, it's unclear if there is a killer use case for generative AI within social apps at this stage.