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Is your company AI washing? Rippling founder Parker Conrad thinks it might be. | TechCrunch

Aug 21, 2024 - news.bensbites.com
Parker Conrad, founder of HR startup Rippling, criticized the overuse of artificial intelligence (AI) in software products during a recent podcast appearance. He argued that many companies are adding AI features that offer little value beyond novelty and are falsely claiming their products use AI in significant ways to capitalize on the current AI trend. Despite this, Conrad acknowledged the transformative potential of AI, particularly its ability to absorb and analyze large amounts of unstructured information.

The article also highlights the significant investment in AI, with AI companies making up 41% of all U.S. deal value in the first half of this year and raising $38.6 billion out of the $93.4 billion invested in U.S. startups. Despite the skepticism and so-called 'AI fatigue', many in the industry, including Nekeshia Woods, a managing partner at Parkway Venture Capital, see AI as the future of business automation and personalization. However, questions remain about when the large investment in AI will start to pay off.

Key takeaways:

  • Parker Conrad, founder of Rippling, expressed skepticism about the current state of AI in software, criticizing the addition of novelty AI features that lack substantial value.
  • Despite his criticism, Conrad acknowledges the transformative potential of AI, particularly its ability to absorb and analyze large amounts of unstructured information.
  • AI companies made up 41% of all U.S. deal value in the first half of this year, and more than 40% of all new unicorns are AI startups, indicating a significant industry trend towards AI.
  • There is a growing question in the industry about when the large investment in AI will start to pay off, with some referring to the current state as 'AI fatigue'.
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