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It’s Time For Every Company To Establish Its Own AI Manifesto

Dec 21, 2023 - forbes.com
The article discusses the importance of having a clear AI strategy or "AI manifesto" for businesses, given the rapid advancements and potential impacts of AI technology. The author, Don Schuerman, CTO and Vice President Marketing and Technology Strategy at Pegasystems, suggests that this manifesto should provide a framework for making decisions about how, why, and where to use AI, taking into account factors such as ethics, business goals, and client needs.

Schuerman outlines three key questions that every business using AI should ask: what are your AI business goals, what is your AI strategy, and how to implement AI ethically and responsibly. He emphasizes the importance of human control in AI implementation and the need for AI to deliver value to customers rather than just extracting profit. The article encourages businesses to establish their own AI manifesto to guide their AI deployment and stay true to their organization's mission.

Key takeaways:

  • Organizations should ground their AI strategy with an overarching framework or an AI manifesto to help navigate the path forward, considering factors such as ethics, empathy, business goals, and client needs.
  • The AI manifesto should be timeless and serve as a litmus test for all AI business decisions, able to withstand the changes that AI will continue to go through.
  • Three key fundamental questions that every business using AI should ask themselves are: What are your AI business goals? What is your AI strategy? How do we implement generative AI in an ethical, responsible and trustworthy way?
  • AI should be implemented with humans in control, combining AI with human judgment to ensure people are always monitoring and steering AI, reducing the chances of any damage.
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