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‘It’s very easy to steal someone’s voice’: how AI is affecting video game actors

Mar 31, 2024 - theguardian.com
The article discusses the impact of artificial intelligence (AI) on the video game industry, particularly on voice actors. Cissy Jones, a voice artist, co-founded Morpheme, a startup that uses AI to create models of actors' voices for use in video games and animated series. However, concerns are raised about the misuse of AI technology, with some studios cloning voices without permission or payment. Jones also highlights the ease with which a person's voice can be stolen and used to create a 'new' voice, profiting off the original voice without consent.

The article also mentions the National Association of Voice Actors (Nava) and the Screen Actors Guild-American Federation of Television and Radio Artists (Sag-Aftra), which are working to ensure consent, compensation, and control over the use of AI in voice acting. There are fears that AI could replace human actors and eliminate job categories. The article concludes by suggesting that the rush to use AI could lead to a decrease in the quality of video games and potentially lead to mass layoffs in the industry.

Key takeaways:

  • AI technology is increasingly being used in video games to clone, alter, and generate voices, raising concerns among voice actors about consent, compensation, and control.
  • Actor Cissy Jones co-founded Morpheme, a startup that creates AI models of actors' voices for use in future productions, with the consent of the actors and a system for ongoing payment.
  • There are fears that AI could replace human actors and eliminate job categories, and concerns about unauthorized uses of AI technology, such as creating a 'new' voice from a mix of online voices.
  • The Screen Actors Guild-American Federation of Television and Radio Artists (Sag-Aftra) has been negotiating with video game companies for fair compensation and consent provisions for actors whose voices are used or replicated through AI.
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