The Bond discussion arose amidst a broader conversation on AI, a significant focus for Amazon. CNBC anchor Jon Fortt introduced the topic by contrasting AI's current limitations in crafting high-end entertainment with the Bond franchise's legacy. The last Bond film, _No Time to Die_, was released in 2021, and the franchise has traditionally been conservatively managed by Wilson and Broccoli, avoiding spinoffs and maintaining a theatrical focus. Jassy, who became CEO in 2021, reassured that Amazon respects this legacy and intends to develop the franchise thoughtfully.
Key takeaways:
- Amazon CEO Andy Jassy discussed the future of the James Bond franchise during a TV interview, emphasizing that no new theme or story has been decided yet.
- Amazon has gained full creative control of the Bond franchise following a deal with longtime Bond stewards Michael G. Wilson and Barbara Broccoli.
- Jassy reassured fans that AI will not be writing a Bond movie anytime soon, despite the interview's focus on AI advancements.
- The Bond franchise remains a theatrical proposition, with no plans for spinoffs or series adaptations, maintaining a conservative approach.