Japanese brewery using generative AI to dream up new beverages

Japanese beverage company Kirin Holdings is using artificial intelligence (AI) to generate ideas for new products in its Kirin Hyoketsu range of ready-to-drink beverages. The AI will analyze customer interview data to provide insights for product concepts and flavors, potentially speeding up the product development process. However, it is not yet clear if this technology will be used for beer production.

The AI's results will be tested by humans before being released to the public. Kirin hopes that this use of AI will reduce the time taken in the product development cycle, which has been slowed down by the lengthy customer interview process. The company has not indicated any plans to use this technology for beer production.

Key takeaways

Japan's Kirin Holdings is using AI to generate ideas for new products in its Kirin Hyoketsu range of ready-to-drink beverages.
The AI will analyze customer interview data to provide insights for new product development, potentially speeding up the process.
The AI-generated results will be tested by humans before being released to the public.
There is currently no plan to use this technology for beer production.

Japanese brewery using generative AI to dream up new beverages

Key takeaways

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