Some commenters noted that using AI models could be a way for companies to avoid the risk of scandals involving human spokespeople. While Ito En has not explicitly stated this as a reason for using an AI model, the potential benefits in terms of risk mitigation are likely to be considered by marketing teams and advertising agencies.
Key takeaways:
- Japanese tea maker Ito En has used an AI-created model as the spokesperson in its commercial for the new Oi Ocha Catechin Green Tea.
- The company also used image-generating AI to create the tea's label, which was then evaluated and improved by human designers.
- The AI model has been praised for its lifelike appearance, although some viewers expressed discomfort at the idea of AI models selling products.
- Some commenters suggested that using AI models could be a way for companies to avoid the risk of human spokespeople causing scandals, although Ito En has not confirmed this was a factor in its decision.