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Jeff Bezos is Betting This AI Startup Will Dethrone Google in Search

Jan 08, 2024 - gizmodo.com
Jeff Bezos has invested millions in Perplexity AI, a startup aiming to revolutionize internet search with AI-generated answers. Perplexity AI, which combines elements of ChatGPT and Google Search, provides direct paragraph answers to queries instead of a list of links. The company uses large language models from OpenAI and Anthropic and claims to deliver more accurate and up-to-date information than its competitors. It recently received significant financial backing from tech innovators including Bezos and Nvidia in a $76 million funding round.

Despite Google's dominance in the search engine field, it acknowledges that AI-generated answers are the future of search, as evidenced by its launch of Search Generative Experience (SGE) last summer. Perplexity AI, used by approximately 10 million people monthly, faces a challenging journey to overtake Google. However, the endorsement from Amazon's founder and its growing user base indicate a promising start.

Key takeaways:

  • Jeff Bezos has invested millions in Perplexity AI, a startup that aims to revolutionize search with AI-generated answers and potentially outdo Google.
  • Perplexity AI provides straightforward paragraph answers to queries, generated by AI, and includes hyperlinks to the source websites.
  • Perplexity AI has received significant financial backing, including from Jeff Bezos and Nvidia, in a $76 million funding round.
  • Perplexity AI is used by roughly 10 million people to browse the internet every month, making it one of the first AI platforms to reach such a large audience.
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