Perplexity AI, which positions itself as an alternative to traditional search engines, uses an advanced answer engine that includes a conversational interface, contextual awareness, and personalization to learn a user's interests and preferences. The startup's CEO, Aravind Srinivas, has expressed confidence in competing with Google, stating that Perplexity will be viewed as the next generation and future of search engines.
Key takeaways:
- Jeff Bezos' investment in AI search-engine startup Perplexity AI is expected to double as the company finalizes a new funding round that would increase its valuation to about $1 billion.
- Perplexity AI's "advanced answer engine" includes a conversational interface, contextual awareness, and personalization to learn a user's interests and preferences.
- The startup, founded in 2022, has surpassed $10 million in annual revenue and grown to 10 million monthly active users, serving over half a billion queries in 2023.
- Perplexity AI's co-founder and CEO, Aravind Srinivas, believes the company will be viewed as the next generation and future of search engines, competing with the long-dominant Google.