Despite not being involved in the design of the BlenderCap, Ive's design studio, LoveFrom, has worked on various projects since he left Apple in 2019. Reports have recently surfaced that Ive is in talks with OpenAI to build the AI firm’s first consumer device, dubbed the “iPhone of artificial intelligence.” Other investors in Cruz include former Apple VP Nick Forlenza and former eBay CEO Devin Wenig.
Key takeaways:
- Jony Ive, the famed designer, has invested an undisclosed amount in Cruz, a company that produces a USB-C-powered bottle cap with built-in blades designed to turn drink bottles into portable blenders.
- Cruz was founded by former Apple engineers Matthew Moore and Dakota Adams, who were part of the team that built the original Apple Watch and some iPhone components.
- Cruz plans to use Ive's investment to bring a series of new products to market in the coming year, focusing on building out a technology ecosystem in the drink-ware space.
- Although Ive wasn't involved in the design of the BlenderCap, his design studio, LoveFrom, has worked on a range of different projects since he left Apple in 2019, including projects for Airbnb, Ferrari, and a Red Nose for British charity Comic Relief.