Katzenberg-backed Alembic raises $14M, pioneers new frontier in marketing analytics

Alembic, a startup that uses contact tracing mathematics for marketing attribution, has raised $14 million in a Series A funding round led by Jeffrey Katzenberg’s firm, WndrCo. The startup's software traces marketing campaigns to sales outcomes, attributing revenue and predicting future ROI across various digital channels. The funding will be used to hire more engineering talent and expand its product lineup.

Early customers of Alembic include Nvidia, North Sails, and Texas A&M athletics. The company's approach aligns with the growing frustration among CMOs over the inability to measure marketing effectiveness and connect spend to sales outcomes. Katzenberg believes Alembic's technology has world-changing potential.

Key takeaways

Alembic, a startup that uses pandemic-era contact tracing mathematics for marketing attribution, has raised $14 million in a Series A funding round led by Jeffrey Katzenberg’s firm WndrCo.
The startup's software traces marketing campaigns to sales outcomes, predicting future ROI across various digital channels, using techniques developed during COVID-19 to trace patterns in disparate public health datasets.
Early customers of Alembic include Nvidia, North Sails, and Texas A&M athletics. The funding will be used to acquire more engineering talent and expand the product lineup.
Alembic's approach addresses the growing frustration among CMOs over the inability to measure marketing effectiveness and directly connect spend to sales outcomes.

Katzenberg-backed Alembic raises $14M, pioneers new frontier in marketing analytics

Key takeaways

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