Early customers of Alembic include Nvidia, North Sails, and Texas A&M athletics. The company's approach aligns with the growing frustration among CMOs over the inability to measure marketing effectiveness and connect spend to sales outcomes. Katzenberg believes Alembic's technology has world-changing potential.
Key takeaways:
- Alembic, a startup that uses pandemic-era contact tracing mathematics for marketing attribution, has raised $14 million in a Series A funding round led by Jeffrey Katzenberg’s firm WndrCo.
- The startup's software traces marketing campaigns to sales outcomes, predicting future ROI across various digital channels, using techniques developed during COVID-19 to trace patterns in disparate public health datasets.
- Early customers of Alembic include Nvidia, North Sails, and Texas A&M athletics. The funding will be used to acquire more engineering talent and expand the product lineup.
- Alembic's approach addresses the growing frustration among CMOs over the inability to measure marketing effectiveness and directly connect spend to sales outcomes.