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Kepler's New AI Technology Doubles Ecommerce Conversion Rates

Feb 04, 2025 - financialpost.com
Kepler has launched PDP+, a new AI-driven technology designed to enhance ecommerce product detail pages. By integrating the Kepler Intelligence Platform (Kip) AI with human creativity, PDP+ optimizes product descriptions and visual content to improve conversion rates and sales. Early adopters have reported a doubling of conversion rates, a 117% increase in click-through rates, and a 6% rise in sales revenue. The technology focuses on smarter product descriptions and better visual content, transforming basic listings into high-performing sales engines without disrupting existing operations.

PDP+ is available for companies seeking to boost their ecommerce performance, offering quick implementation and significant results. Kepler, a global agency known for its strategic insights and marketing innovation, has been chosen by Fortune 500 brands for its expertise. The company emphasizes the importance of compelling product pages as a critical step in the online shopping experience and aims to deliver confidence to shoppers through its enhanced product detail pages.

Key takeaways:

  • Kepler launched PDP+, a technology that enhances ecommerce product pages using AI and human creativity, doubling conversion rates and increasing revenue by 6%.
  • PDP+ optimizes product descriptions and visual content, leading to a 117% increase in click-through rates and a 12% reduction in cost per order.
  • The technology allows for rapid upgrades of product pages, aligning with brand standards without disrupting existing operations.
  • Kepler is a global agency with expertise in digital marketing, serving Fortune 500 brands and part of the kyu collective under Hakuhodo DY Holdings.
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