This year's CES saw a 12% increase in media attention compared to 2023, with a record-breaking attendance of over 130,000 visitors. The event served as a key platform for mobility technology, with Kia's PBV business strategy, PBV concept models, and production models receiving substantial attention. The brand's return to CES after a five-year absence was part of Hyundai Motor Group’s largest-ever participation at the event.
Key takeaways:
- Kia successfully concluded its participation at the 2024 Consumer Electronics Show (CES), where it presented its Platform Beyond Vehicle (PBV) future strategy and received two prestigious awards.
- The brand's PBV concept models and multi-phase plan aim to revolutionize the mobility industry, advancing Hyundai Motor Group’s ambitions in software-defined everything (SDx), including robotics, Advanced Air Mobility (AAM), and autonomous driving.
- The Kia Concept PV5 was named 'Best car' at CES 2024 by The Verge, praised for its ability to serve as a blank slate for businesses and its 'Easy Swap' technology that allows for quick interchange of body modules.
- Kia's return to CES after a five-year absence was part of Hyundai Motor Group’s largest-ever participation at the event, which saw a 12% increase in media attention over 2023 and record-breaking attendance of over 130,000 visitors.