Among the key points, Walmart has decided to stop advertising on an unspecified platform, citing better customer reach on other platforms. Another company, not specified, is accelerating its plan to attract ad spending by small and medium-sized businesses (SMBs), including outsourcing some ad sales to third parties like US-based marketing startup JumpCrew. Tegna-owned TV stations, which reach approximately 39% of US households, have gone dark on DirecTV following the non-renewal of their three-year retransmission agreement. In other news, South China Morning Post reporter Minnie Chan has reportedly gone missing after visiting Beijing in October, while Viaplay has sold its UK business back to Premier Sports and plans to exit the Baltics and Poland by summer 2025.
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