In terms of streaming, children spent 27% more time on these services than in the previous year, with YouTube and YouTube Kids seeing record watch times. However, Netflix, Disney+, and Hulu saw a decrease in watch time. Social media usage remained high, with TikTok being the most popular app, followed by Facebook. Among gaming apps, Roblox was the most popular, while Snapchat was the most used messaging app. The report also highlighted the growing use of AI tools, which are expected to grow by almost 40% per year between 2023 and 2030.
Key takeaways:
- Children ages 4 through 18 spent a global average of 112 minutes daily on TikTok’s short video app in 2023, an increase from 107 minutes the year prior.
- YouTube remains the world’s biggest streaming app among this demographic, but kids spent 60% more time on TikTok last year.
- Almost 20% of kids accessed OpenAI’s ChatGPT site last year, making it the 18th most-visited site for the year.
- Despite growing concerns about social media’s harms, the use of social media apps among kids was as popular as ever in 2023, with TikTok being the most popular app globally, used by 44% of kids.