King's future plans include focusing on its players and developing new content to keep the game fresh and engaging. The company is also exploring partnerships to expand the game's presence in pop culture. King's work culture, which emphasizes inclusivity and authenticity, has been recognized by Newsweek and the Sunday Times. The company's president, Tjodolf Sommestad, expressed his commitment to making their games the best they can be and delivering many more years of fun gameplay for their players.
Key takeaways:
- Activision Blizzard’s King division is celebrating 20 years and its game Candy Crush Saga now has 15,000 levels and has reached $20 billion in revenue and five billion downloads since its debut in 2012.
- King’s games were played by 238 million monthly active users as of the second quarter of 2023 and Candy Crush has been the top-grossing game franchise in the U.S. app stores for six years in a row.
- King is focusing on harnessing AI to enhance the way its games are developed and interacted with, improving player experience, game design and gameplay.
- King was acknowledged by both Newsweek and the Sunday Times in 2023, being placed among Newsweek’s Global Top 100 Most Loved Workplaces and securing a place on The Sunday Times list of Best Places to Work in the UK.