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Klarna used an AI avatar of its CEO to deliver earnings, it said | TechCrunch

May 21, 2025 - techcrunch.com
Sebastian Siemiatkowski, CEO of Klarna, is emphasizing the role of AI in his buy-now-pay-later startup as it prepares for an IPO. Klarna's recent quarterly earnings were presented by an AI avatar of Siemiatkowski, highlighting the company's focus on AI. The AI presentation had minor imperfections, such as less frequent blinking and slightly off voice synchronization. Klarna credits AI for achieving 100 million users and a fourth consecutive profitable quarter, partly by reducing its workforce by about 40%, increasing revenue per employee to nearly $1 million.

The concept of AI replacing CEOs is gaining attention, with Klarna's approach echoing similar experiments by other companies. While AI can potentially outperform human CEOs in strategy and decision-making, challenges remain, particularly in handling unpredictable events like market collapses. Research suggests AI CEOs could excel in the future, but current limitations exist. Klarna did not provide further comments on the matter.

Key takeaways:

  • Klarna's CEO, Sebastian Siemiatkowski, used an AI avatar to present the company's quarterly earnings, emphasizing Klarna's focus on AI.
  • Klarna credits its use of AI for achieving 100 million users and a fourth consecutive profitable quarter, while reducing its workforce by about 40%.
  • The concept of AI replacing CEOs is being explored, with some research suggesting AI can outperform human CEOs in certain tasks, though it struggles with unpredictable events.
  • Despite the potential of AI in leadership roles, Klarna did not provide further comments on the use of AI in its operations.
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