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Klick Health Announces New AI Workflow that Simulates HCPs to Transform Market Research for Life Sciences

Feb 26, 2025 - financialpost.com
Klick Health has introduced HCP AI FocusGroup™, an AI-driven workflow that simulates thousands of healthcare professionals (HCPs) to provide life sciences marketers with deep insights into campaign messaging. This innovative approach allows for efficient message testing across various therapeutic areas, specialties, and demographics without the need for traditional focus groups. By leveraging Klick’s MedOcean™ data lake and generative AI, the tool offers a cost-effective and rapid method to gather validated insights, addressing common challenges in HCP recruitment and participation.

The AI workflow has already been utilized to assess brand positioning and marketing messaging, providing detailed feedback from simulated HCPs in urban, suburban, and rural settings. The tool highlights preferences such as data-driven decision-making and patient quality of life, depending on the demographic. Klick Health continues to expand its AI and machine-learning innovations, with HCP AI FocusGroup being the latest addition to its suite of tools aimed at enhancing life sciences marketing strategies.

Key takeaways:

  • Klick Health has launched HCP AI FocusGroup, an AI workflow that simulates healthcare professionals to provide market research insights.
  • The AI tool allows life sciences marketers to test campaign messaging efficiently and cost-effectively without traditional focus groups.
  • HCP AI FocusGroup offers detailed feedback from simulated HCPs across various demographics, enhancing brand messaging strategies.
  • The tool is part of Klick Health's broader suite of AI and machine-learning innovations for the life sciences industry.
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