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Klick Health creates generative AI tool to eliminate common advertising agency Groundhog Day scenarios - PharmaLive

Nov 16, 2023 - pharmalive.com
Klick Health has announced the development of Genome Perspective, an AI tool designed to streamline project planning and delivery for advertising agencies. The tool, built on GPT-4, uses a database of questions frequently asked during project planning, and can understand and advance content, coordinating information across various agency teams to create comprehensive project scopes and briefs. The tool is currently being tested with a small group of Klicksters.

Genome Perspective works by ingesting hundreds of standard questions about a project type, allowing team members to input basic facts about a new project. The tool then uses AI to associate the inputs with questions, answering them and surfacing unanswered ones. The information can then be used to generate estimates, kick off the project, or create project assets. This is the latest in a series of AI and machine learning innovations from Klick Health, including a model for detecting Type 2 diabetes using voice data.

Key takeaways:

  • Klick Health has developed Genome Perspective, an AI tool designed to expedite project planning and increase efficiency and delivery speed to clients.
  • The tool, built on GPT-4, uses a database of hundreds of questions asked during project planning and can navigate through only those relevant to the specific project.
  • Genome Perspective is designed to understand and advance content, coordinating information across various agency team members to create comprehensive project scopes and briefs in less time.
  • The tool is currently being piloted with a small group of Klicksters and is expected to automate repetitive tasks, allowing team members to focus on more valuable aspects of their work.
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