Laam lands $5.5M to provide South Asian fashions to migrants around the world | TechCrunch
Dec 12, 2024 - techcrunch.com
Laam, a Lahore-based online marketplace founded by Arif Iqbal, has raised $5.5 million in a seed round led by Disrupt Ventures and Zayn VC. The platform aims to address the growing global demand for South Asian fashion by offering a curated catalog of over 100,000 items from around 1,200 Pakistani sellers. Laam uses data and machine learning to personalize consumer experiences and provides logistics and supply chain support for sellers. The startup also offers infrastructure services through its platform, Octane, to help local businesses expand globally. Laam's primary markets include the U.S., Canada, the U.K., and the Middle East, with plans to expand its presence in the UAE and the U.S.
Despite competition from local marketplaces like SanaullaStore and Bagallery, Laam distinguishes itself by offering a diverse range of products from various brands. The recent funding will help Laam expand its seller base beyond Pakistan to other South Asian regions. This investment comes at a time when the Pakistani startup ecosystem is experiencing a slowdown, with a significant drop in funding and the number of funding rounds compared to the previous year.
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Laam, a Lahore-based online marketplace, raised $5.5 million in a seed round to expand its global presence and support South Asian fashion sellers.
The platform offers a curated catalog of over 100,000 items from 1,200 Pakistani sellers, using data and machine learning for personalization and logistics.
Laam's top markets by revenue include the U.S., Canada, the U.K., and the Middle East, with plans to establish offices in the UAE and the U.S.
The startup's funding comes during a slowdown in the Pakistani startup ecosystem, with a significant drop in funding and the number of rounds in 2024.
