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Launch HN: Just words (YC W24) – Optimize your product's copy for user growth

Mar 04, 2024 - news.ycombinator.com
Neha and Kunal, co-founders of Just Words, have developed a tool to optimize product copy across any app surface or webpage, using past performance data. The tool was created in response to the challenges they faced at Twitter and Reddit, where small changes to copy could lead to significant user growth, but the process of creating, testing, and optimizing copy was time-consuming and lacked a systematic approach.

Just Words offers three main features: no-code copy experimentation, a central repository for all product copy, and smart copy optimization. The tool allows for any copy to be changed, tested, and shipped to production without code changes. It also stores all product copy, experiment learnings, and occurrences in one place, and uses contextual Bayesian optimization to automatically determine the best-performing copy. The company is inviting companies with over 2K monthly users to try their private beta.

Key takeaways:

  • Neha and Kunal, co-founders of Just Words, have developed a tool to optimize product copy across any app surface or webpage, using past performance data.
  • The tool addresses challenges such as engineering effort, fragmented content, and lack of context that companies face when optimizing copy.
  • Just Words offers features such as no-code copy experimentation, a nucleus of all product copy, and smart copy optimization to solve these problems.
  • They are inviting companies with more than 2K monthly users to try their private beta, offering a 60-day refundable pilot for $2000.
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