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Lawyer Says Studio Ghibli Could Take Legal Action Against OpenAI

Mar 28, 2025 - futurism.com
OpenAI's ChatGPT recently sparked controversy by allowing users to generate images in the style of Studio Ghibli, leading to a debate over copyright infringement and the use of generative AI. OpenAI has since restricted this feature, but the incident has raised questions about whether Studio Ghibli could take legal action under the Lanham Act for trademark infringement and unfair competition. Legal expert Rob Rosenberg suggests that Ghibli might argue OpenAI is misusing its trademarks and style, potentially causing consumer confusion.

The broader issue involves whether training AI models on copyrighted material constitutes fair use, a legal gray area without clear precedent. OpenAI claims its practices fall under fair use, but ongoing lawsuits, including one from the _New York Times_, challenge this stance. If courts rule against OpenAI, it could lead to a system where AI developers must compensate copyright holders. Additionally, OpenAI's actions may prevent Ghibli from monetizing its style, as the technology could enable unauthorized projects mimicking Ghibli's work.

Key takeaways:

  • OpenAI's ChatGPT faced backlash for generating images in the style of Studio Ghibli, leading to debates on copyright and trademark infringement.
  • Legal expert Rob Rosenberg suggests Studio Ghibli might have grounds to sue OpenAI under the Lanham Act for trademark infringement and unfair competition.
  • The fair use doctrine is central to the debate on whether AI training on copyrighted material constitutes copyright infringement.
  • OpenAI's actions could potentially deprive Studio Ghibli of monetization opportunities, such as creating their own tool for generating Ghibli-style images.
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