This follows Google's recent announcement of sacking over 1,000 employees globally across its digital assistant, hardware, and engineering teams. The company is expected to continue job cuts this year as it adopts AI software and automation to reduce workloads. A report suggests Google may cut 30,000 jobs in 2024 as it increasingly relies on AI-powered tools for ad creation and suggestion.
Key takeaways:
- Google is eliminating a few hundred roles globally from its ad sales team, primarily affecting its Large Customer Sales (LCS) unit, with the Google Customer Solutions team (GCS) becoming the core ad sales team.
- These layoffs are part of Google's ongoing efforts to reduce expenses and improve efficiency, with more job cuts expected to continue this year.
- Google is predicted to make 30,000 job cuts in 2024 as it relies more on AI-powered tools that can automatically suggest and create new ads with little human intervention.
- Amazon is also making several hundred layoffs in its streaming and studio operations, and is reportedly assigning lower performance ratings to employees who fail to comply with the Return to Office (RTO) policy.