The deck reveals that the program is designed to help users discover and engage with publishers' brands and content. The financial incentives include a licensing payment for access to a publisher's backlog of data and a variable value based on user engagement. In return, OpenAI gains the ability to train on a publisher's content and display it in its products. However, the legal standing of OpenAI's data-scraping methodology has led to complex licensing negotiations and lawsuits from publishers claiming copyright infringement.
Key takeaways:
- OpenAI has been pitching partnership opportunities to news publishers through an initiative called the Preferred Publishers Program, offering financial incentives for their collaboration.
- The Preferred Publisher Program is designed to help ChatGPT users more easily discover and engage with publishers’ brands and content, with members receiving priority placement and richer brand expression in chat conversations.
- Financial incentives for publishers include a licensing payment for access to their backlog of data and variable value contingent on display success, a metric based on user engagement with linked or displayed content.
- Some publishers have opted to partner with OpenAI, while others have sued the tech firm on the grounds that it has used copyrighted articles without permission. OpenAI is looking to attract more publishers into their partnership program.