A new analysis by the Pew Research Center highlights a significant shift of left-leaning social media influencers to the Bluesky platform. The study, which updates Pew's November 2024 news influencer report, found that 43% of a group of 500 influencers, each with over 100,000 followers, had joined Bluesky by February/March 2025. Notably, 69% of left-leaning influencers, who had previously expressed support for Kamala Harris or Joe Biden, made the transition to Bluesky, compared to only 15% of conservative influencers. This shift appears to be influenced by Elon Musk's association with President Donald Trump, although it hasn't led to a mass exodus from X (formerly Twitter), as 82% of influencers still maintain accounts there.
Despite the growing presence on Bluesky, most influencers continue to be more active on X, with 87% not abandoning the platform. However, Bluesky's activity is increasing, with the percentage of influencers actively posting rising from 54% in early January to 66% by late March. The report suggests that while left-leaning influencers are exploring Bluesky, X remains their primary platform for regular posting.
Key takeaways:
43% of the 500 influencers analyzed by Pew Research Center had an account on Bluesky as of February/March 2025.
69% of left-leaning influencers joined Bluesky, compared to only 15% of conservative influencers.
82% of influencers still maintained an account on X, showing a slight decrease from 85% in summer 2025.
Bluesky activity among influencers increased, with 66% posting in the last week of March, up from 54% in early January.
