LG has hired will.i.am to relaunch its Xboom-branded audio products

LG Electronics has partnered with Will.i.am, appointing him as the "Experiential Architect" to rebrand its Xboom audio products. The new lineup, called "xboom by will.i.am," will debut at CES 2025 and feature wireless earbuds and Bluetooth speakers with an urban aesthetic. These products will include unique features like rich bass, two listening modes, and integration with Will.i.am's AI-powered Raidio.fyi for interactive audio experiences. This collaboration aims to transform Xboom into a culture-forward brand.

Will.i.am has a history in the tech space, with mixed success in previous ventures like the foto.sosho iPhone case and the i.amPULS wrist-worn computer. However, his involvement in audio products has been more promising, as seen with his company I.am+'s acquisition of Earin and the launch of I.am+ Buttons earbuds. The new Xboom products will build on LG's existing lineup, which includes the Xboom XL7 party speaker and Xboom 360 portable speaker.

Key takeaways

Will.i.am has partnered with LG Electronics as the new "Experiential Architect" to launch a rebranded set of Xboom audio products at CES 2025.
The new "xboom by will.i.am" lineup will include wireless earbuds and Bluetooth speakers with features like rich bass and two listening modes.
The products will integrate will.i.am's Raidio.fyi, an AI-powered interactive audio experience, allowing users to create playlists and ask music-related questions.
Will.i.am has a history in the tech space, with previous ventures including the I.am+ Buttons earbuds, which were praised for their comfort.

LG has hired will.i.am to relaunch its Xboom-branded audio products

Key takeaways

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