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Likewise debuts Pix, an AI chatbot for entertainment recommendations | TechCrunch

Oct 05, 2023 - techcrunch.com
Likewise, a recommendation startup, has launched an AI companion named Pix that can suggest entertainment options such as TV shows, movies, podcasts, and books. Pix was developed using Likewise's customer data and OpenAI's technology, and can interact with users via text, email, or through the Pix mobile app. The AI chatbot learns user preferences and provides personalized recommendations, notifying users when new content matching their interests becomes available.

Pix is free to use and is available from today. The company, which was founded in 2017 by former Microsoft communications chief Larry Cohen with financial backing from Bill Gates, generates revenue through an ad-driven model. It aims to make AI practical for everyday use, helping users discover new content alongside featured products and services from sponsors.

Key takeaways:

  • Likewise, a recommendation startup, has launched an AI companion called Pix that uses customer data and OpenAI technology to make entertainment recommendations.
  • Pix, which can communicate via text, email, or within its own app, learns user preferences to provide personalized recommendations and alerts users when new matching content is available.
  • Users can ask Pix for recommendations through various methods, and the bot will provide a link to a webpage with more information about the suggested content, including descriptions, ratings, reviews, and trailers.
  • Pix is free to use, with the company generating revenue through an ad-driven model that promotes new content and featured products and services from sponsors.
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