The idea for Lily AI was conceived in 2013 by founder and CEO Purva Gupta to bridge the gap between how shoppers perceive clothing and how retailers describe them. The company is also expanding beyond apparel, beauty, and home sectors into travel and autos. Lily AI's technology is helping brands and retailers close the gap between the digital and the physical world, delivering personalized offers or recommendations in real time to consumers as they browse a site.
Key takeaways:
- Lily AI, a company offering machine learning, artificial intelligence and human curation services, is helping retailers optimize their site search, product recommendations and filters by understanding customer language.
- The company has an advantage in the competitive landscape as it was in business before the AI buzz began, with clients including Gap, Macy’s Bloomingdale’s and thredUp.
- Founder and CEO Purva Gupta saw an opportunity to bridge the gap between how shoppers thought of clothing and how retailers described them, leading to the creation of Lily AI.
- AI technology is being used to help brands and retailers close the gap between the digital and the physical world, delivering personalized offers or recommendations in real time to consumers as they browse a site.