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Lingo.dev is an app localization engine for developers | TechCrunch

Feb 18, 2025 - techcrunch.com
Lingo.dev, formerly known as Replexica, is an AI-powered localization engine designed to help developers seamlessly integrate global language support into their applications. Founded by Max Prilutskiy and Veronica Prilutskaya, the platform automates the translation process by integrating with developers' CI/CD systems, using a mix of large language models from providers like Anthropic and OpenAI. Lingo.dev focuses on localizing front-end interfaces and business content without handling personal identifiable information. It offers features like translation memories, style guides, and context awareness to ensure accurate translations, and is working on new features like UI screenshot analysis for better contextual understanding.

The company recently raised $4.2 million in a seed funding round led by Initialized Capital, with participation from Y Combinator and other investors. Lingo.dev aims to become an essential infrastructure layer for app localization, similar to how Stripe revolutionized online payments. Despite its small team of three employees, the founders plan to maintain a lean startup approach, drawing on their experience from their previous bootstrapped venture, Notionlytics. While Lingo.dev is still developing features like cultural symbol adaptation and metric conversions, it supports frameworks like MessageFormat for handling language-specific nuances.

Key takeaways:

  • Lingo.dev is an AI-powered localization engine designed to help developers localize app front-ends seamlessly, functioning like a "Stripe" for app localization.
  • The company, founded by Max Prilutskiy and Veronica Prilutskaya, recently raised $4.2 million in a seed round led by Initialized Capital, with participation from Y Combinator and other investors.
  • Lingo.dev uses a mix-and-match approach with multiple large language models (LLMs) to ensure the best model is chosen for each translation task, focusing on data privacy by not handling personal identifiable information (PII).
  • The startup aims to eliminate friction in localization, making it a natural part of the tech stack, similar to how Stripe streamlined online payments.
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