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LinkedIn Cites AI Investments As Premium Subscription Revenue Passes $2B

Jan 31, 2025 - mediapost.com
LinkedIn has experienced significant revenue growth in 2024, with a 9% increase across all business lines, according to Microsoft's second-quarter results. Premium subscriptions alone generated a record $2 billion over the past 12 months. Statista estimates LinkedIn's annual revenue to exceed $16.37 billion in 2024, up from $14.9 billion in 2022, with Premium subscriptions accounting for about 13% of total revenue. The platform's subscription base has grown by 50% over the past two years, attributed to the integration of AI tools aimed at enhancing user experience.

LinkedIn's latest promotional efforts focus on new tools like the "Audience Network," "Connected TV feature," and "Qualified Leads Optimization" tool, which help advertisers target specific leads. The company has also improved its Campaign Manager portal with a "Companies" section for better brand engagement analysis. Additionally, LinkedIn is increasing user engagement with video content, reporting a 36% rise in usage of its TikTok-like video feed in 2024, and is testing a larger video playback window in the home feed.

Key takeaways:

  • LinkedIn's revenue grew 9% over the past year, with Premium subscriptions generating over $2 billion.
  • Statista estimated LinkedIn's annual revenue to exceed $16.37 billion in 2024, with Premium subscriptions accounting for about 13% of total revenue.
  • The number of LinkedIn subscriptions has grown about 50% in the past two years, driven by AI tools designed to enhance user experience.
  • LinkedIn is focusing on video content, with a 36% increase in usage of its TikTok-like video feed in 2024.
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